The first thing that your visitors see when they come to your business’s Facebook page is your cover photo – so why not make sure it’s the best it can be?
Before you get started, it’s important to note Facebook’s cover photo guidelines. While Facebook did relax the rules a bit in recent years, there are still a few items to observe on their guidelines page:
“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.”
Beyond that advice, and the 851 pixel by 315 pixel limit, there is no set Facebook cover template – so let your creativity run wild! Here are a few best practices to keep in mind:
1. Keep it simple. Even though Facebook relaxed the rules about having text on cover photos awhile ago, it’s still a good idea to keep it to a minimum. Your cover photo is a billboard, and people will be ‘driving’ by it very quickly on the way to the rest of your Facebook page. Don’t expect them to read too much text.
2. Keep it fresh. Changing up your Facebook cover photo often is a good idea for a number of reasons. For one, it keeps your page looking fresh for the followers that come to your page regularly. Also, every time you update your cover photo, it shows up in the News Feed of the people who follow you. One more way to engage with your followers!
3. Keep it current. Do you have a contest going on? A special promotion? Talk about it in your cover photo! This will show followers and potential followers that there are lots of reasons to connect with you on Facebook, and it will get more exposure for your campaigns.
If you don’t have access to a designer or expensive photo editing software, you can still make an attractive, engaging cover photo with a dedicated Facebook cover creator, like Pagemodo Cover Photo Designer.